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Sales Opportunities

What are Sales Opportunities? Definition and meaning

The sales opportunity is a sales instrument and represents a potential sales chance. By documenting various points within the sales phases, it can be identified at an early stage whether a deal is imminent or whether more effort would need to be invested.

To this end, all activities are documented, from the enquiry through the possible order value, a probability of occurrence, a submitted quotation or the customer’s letter of intent. The closer the sales phase moves towards closing, the higher the sales opportunity.

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Frequently asked questions

What is a sales opportunity?
A sales opportunity is a sales instrument and represents a potential sales chance. It documents the activities within the sales phases, so you can identify early on whether a deal is imminent or whether more effort is still needed.
What is documented in a sales opportunity?
Every activity is documented, from the enquiry through the possible order value and the probability of occurrence to the quotation and the customer's letter of intent. In the sales management of projectfacts you keep all of these activities centrally in view.
When does the sales opportunity increase?
The closer the sales phase moves towards closing, the higher the sales opportunity. The documented progress therefore shows how likely the sale is to close.