Skip to main content

Stakeholder Analysis

What is a stakeholder analysis? Definition and meaning

The term stakeholder analysis refers to the identification of interest groups and their influence on certain decisions. The goal of the stakeholder analysis is to identify these relevant reference groups and to create a targeted communication plan.

In projects, it is important to identify these people, with their diverse influences, values, ideas and qualifications, and to find out how they can ultimately affect the project.

Based on the analysis, project managers can now determine who acts in which way and for what reason, and how negatively disposed individuals (or groups) can be won over or neutralised. The goal is not to please everyone, but to be aware of their interests, influences and values.

On the basis of the stakeholder analysis, a communication plan is then built.

Back to the Glossary

Frequently asked questions

What is a stakeholder analysis?
A stakeholder analysis identifies the interest groups and their influence on certain decisions. The aim is to determine the relevant reference group and, on that basis, to create a targeted communication plan.
What is a stakeholder analysis used for in a project?
In project management, the stakeholder analysis helps to determine who acts how and why, and how negatively disposed groups of people can be won over or neutralised.
What comes out of a stakeholder analysis?
On the basis of the stakeholder analysis, a communication plan is then built that is aligned with the identified interests, influences and values of the reference groups.