Definition
Customer management is a business management instrument. It serves to nurture, improve, and strengthen customer relationships. Customer management is an important component in the company areas of sales and support, but also in marketing.
Tasks of Customer Management
Customer management can be defined quite simply by the four C’s:
- high customer orientation => leads to higher customer satisfaction
- high customer satisfaction => leads to longer customer loyalty
- high customer loyalty => increases customer value
- high customer value => increases revenue per customer
Efficient Customer Management
With the help of a CRM system, all of these requirements can be met, which would otherwise not be achievable. In addition to general address and contact data, an optimal CRM software also automatically documents all interactions with the customer. Appointments, tickets, emails, or notes are thus directly accessible. This allows your customer inquiries to be processed quickly.
In addition to classic CRM software, with a comprehensive business software like projectfacts, where all modules are linked together, you can also retrieve offers, invoices, customer projects, and much more directly at the customer level. Discover all features of projectfacts.