What is a Key Account? Definition and meaning
Key accounts are so-called key customers, i.e. important major and primary customers. They are of high importance to the company, as they are strategically significant or high-revenue, and are therefore given preferential treatment.
The key account manager, i.e. the dedicated contact for the respective key customers, therefore has the goal of increasing the revenue of each customer through customer-oriented working. The customer is accompanied and advised from the very beginning throughout the entire process.
It is therefore important to nurture the business relationship, build trust and continuously optimise customer processes.