What is a Campaign? Definition and meaning
A campaign refers to time-limited actions with a defined goal. These generally include increasing revenue and profit, improving the image or strengthening the market position. They serve as a communication channel through which specific target groups can be addressed.
They are most commonly used in the context of public relations as advertising, press or media campaigns, but there are also other areas, such as agriculture and politics, where campaigns are deployed.
Campaign vs political campaign: which one is meant
The term campaign is also used for political or military campaigns as well as for seasonal operations in agriculture. In this glossary, campaign means the time-limited marketing and communication activity through which businesses address specific target groups and reach their goals.