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Lead management software for your sales team

Capture, qualify and follow up on leads automatically, all in one place.

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What is lead management software?

Lead management software covers the entire life cycle of a lead: from capturing it, through qualifying and automated follow up (lead nurturing), to scoring it and handing it over to sales. projectfacts is such a lead management software. It brings new enquiries together as sales opportunities, guides them through the sales funnel and makes sure, through a traffic light system and follow ups, that no lead is lost.

Unlike specialised standalone tools, projectfacts links your leads directly to contacts, quotations and invoicing. A qualified lead does not end up in a separate system but moves straight into quotation and order. Development and hosting take place in Germany and comply with the GDPR.

"With projectfacts, we have found a solution that reliably supports us in the consulting business across the entire value chain and all processes and significantly increases efficiency."

What lead management software has to deliver

Capture leads

Record potential leads the moment they appear, whether from an enquiry or a promising contact at a trade fair. As a sales opportunity they become the control centre for everything that follows.

Follow up on leads

projectfacts lets you follow up on contacts systematically. A definable traffic light system and automatic follow ups remind your team to get back in touch, so no potential lead slips through.

Score leads

The ABC analysis shows you in real time which leads and customers are the most valuable. The sales funnel gives you the stage and the probability of closing per lead, so you can set the right priorities.

Sales | projectfacts

Capturing leads

The sales opportunity

To manage your leads effectively you need a complete view of your prospects. Sales opportunities let you record potential leads the moment they appear, whether from an enquiry or a promising contact at a trade fair.

As soon as an employee creates a sales opportunity, it acts as the control centre for everything that follows. The contact is linked directly, so you can get in touch immediately by e-mail or phone. Targeted chasing can be set up through follow ups. How sales opportunities are steered in detail is covered by our sales management.

  • Record potential leads immediately as a sales opportunity
  • Contact linked directly: respond by e-mail or phone
  • Control centre for every further sales activity
More on sales management

Qualifying leads

The sales funnel

Not every lead is equally far along. The sales funnel shows you at a glance where your prospects currently sit in the sales process. Is this a lead that has only just been qualified, or is a close imminent? Either way, projectfacts keeps you in the picture.

In projectfacts you can create as many sales funnels as you need. Individual funnels show you which stage a prospect has reached and how likely a close is. That way you see which lead is nearly there and which one still needs work.

  • Sales stage and probability of closing per lead at a glance
  • Create as many sales funnels as you need
  • Spot drop offs and step in directly
More on sales management

Start your lead management with projectfacts

Capture leads in an organised way, qualify them in the sales funnel and keep the overview. See for yourself and try projectfacts!

Enquire now
Setting up automatic runs and preconditions for CRM campaigns in projectfacts

Developing leads automatically

Lead nurturing

Automated CRM campaigns develop your leads further on their own. Sales activities are scheduled and e-mails sent automatically, at the weekend as well, or when the responsible employee is ill or on holiday. That way no lead drops out of sight and every prospect is supplied with the right information quickly and reliably.

Use automatic follow up items that remind sales staff to contact a lead at the agreed time. You set the timing and the rhythm freely, and completed as well as failed attempts are documented with a timestamp. Targeted information material can be sent as a PDF automatically within a time window you choose.

  • Automatic follow up items in the rhythm you want
  • Send information material as a PDF on a schedule
  • Chain several campaign steps through preconditions
More on campaign management
Campaign steps with follow ups in projectfacts

No lead gets lost

Follow ups and reminders

So that your team keeps track while chasing leads, you set reminders in the form of notifications and follow ups. Nothing is forgotten that way, and your sales team keeps the overview without having to do anything themselves.

Follow ups are an excellent instrument for structuring sales work. They let you work through call lists in an orderly way, prioritise contacts and document attempts to get in touch. A definable traffic light system additionally warns you when a sales opportunity needs a new action, so no lead slips through.

  • Notifications remind you automatically about open items
  • Work through call lists in order and document attempts
  • Traffic light warns when a lead needs a new action
ABC analysis of customers in projectfacts

Prioritising leads

The ABC analysis

Not every lead deserves the same attention. With the ABC analysis you set priorities and address your contacts deliberately. Our software calculates the ABC analysis automatically and gives you a clear listing of your contacts in real time, so you always know which leads and customers are the most valuable to you.

You define the criteria the analysis is built on. Instead of actual revenue you can look at potential revenue opportunities, which is particularly helpful with new leads. How the customer file and the ABC analysis work together is covered by our customer management.

  • Identify valuable leads and customers at a glance
  • Choose the measure freely: actual revenue or revenue potential
  • ABC category visible everywhere in the software
More on customer management

What the lead management software covers

In projectfacts
Lead captureRecord leads immediately and steer them centrally as a sales opportunity.
Sales funnelSales stage and probability of closing per lead at a glance.
Traffic light and follow upsA definable traffic light system and automatic follow ups make sure no lead slips through.
Lead nurturingAutomatic follow up items and scheduled information material develop leads on their own.
Handover to quotation and orderCreate a quotation and an order straight from the qualified lead and move seamlessly into order processing.

Manage your leads with projectfacts

From the first enquiry to the handover to sales: with projectfacts you have the right basis for capturing, qualifying and following up on your leads reliably. Get started right away!

Enquire now

More functions around your lead management

You can view a complete overview of all functions here:

Who is lead management software right for?

A good fit if you want to bring your leads together in one system, from capture through qualification to the handover to sales, and connect them to contacts, quotations and invoicing rather than maintaining several standalone tools. If German hosting and GDPR compliance matter to you, you are in the right place as well.

Less of a fit if all you are looking for is a pure marketing automation tool for mass newsletters with no connection to sales, quotations or orders.

Still have questions? We have the right answer!

Give us a call, send us an e-mail or take a look at our FAQ section! We will be happy to answer your questions!

Frequently asked questions

What is lead management software?
Lead management software covers the entire life cycle of a lead: from capturing it, through qualifying and automated follow up, to scoring it and handing it over to sales. projectfacts brings new enquiries together as sales opportunities, guides them through the sales funnel and makes sure, through a traffic light system and follow ups, that no lead is lost.
What is the difference between lead management and CRM?
CRM (customer relationship management) is the umbrella term for looking after your customer relationships as a whole. Lead management is the part of it that deals with new prospects: capturing, qualifying, following up and scoring them until a customer emerges. In projectfacts the two are closely interlocked. The sales overview comes from the CRM software.
How do I qualify leads in projectfacts?
You assign every lead to a sales funnel. The funnel then shows you at a glance which stage a prospect has reached and how likely a close is, so you can see which lead is ready for a quotation. More on this under sales management.
What is lead nurturing?
Lead nurturing means developing leads systematically over a longer period until they are ready to buy. In projectfacts automated CRM campaigns take this on: automatic follow up items act as a reminder to get in touch, and targeted information material is sent as a PDF on a schedule. More on this under campaign management.
What is lead scoring, or the ABC analysis?
Lead scoring is about assessing how valuable a lead is. In projectfacts the ABC analysis does this: it is calculated automatically and in real time, so you see straight away which leads and customers are the most valuable. You set the measure yourself, for instance actual revenue or revenue potential. More on this under customer management.
How do I capture new leads?
As soon as a sales opportunity appears, whether through an enquiry or a contact at a trade fair, you record it as a sales opportunity. It is linked directly to the contact and acts as the control centre for everything that follows, from the first e-mail to the later quotation.
How do I stop a lead from being lost?
projectfacts combines a definable traffic light system with automatic follow ups and notifications. The traffic light warns you when a sales opportunity needs a new action, and follow ups remind your team to get back in touch. That way no lead slips through.
What happens to a lead after qualification?
You create a quotation and an order straight from the qualified lead. Because projectfacts connects leads, quotations and invoicing in one system, the lead moves seamlessly into order processing, without switching to a separate tool.
What is the difference between lead management software and marketing automation?
Marketing automation concentrates on sending campaigns and mass mailings automatically. Lead management software covers the full path of a lead: capturing, qualifying, following up, scoring and handing over to sales. projectfacts combines both by linking the automated campaigns of campaign management directly to the sales opportunities.
Can I connect lead management to my sales and invoicing?
Yes. As an integrated system, projectfacts connects your leads to contacts, quotations, orders and invoicing. You work without standalone tools and without maintaining the same data twice, all the way through in one place.
What does lead management software cost?
The cost depends on the range of functions and the number of users. projectfacts is available as an all in one solution from 29 € per user and month, with lead management being part of the integrated CRM functions. You will find an overview under prices.